About

Pantene Beautiful Lengths is built upon a simple act of generosity: yours. And it is only through this simple but incredibly significant act that we are able to provide real-hair wigs for women who are suffering from hair loss due to cancer treatment.

With nearly 700,000 adult American women being diagnosed with cancer this year alone, and more than one in three women developing some form of cancer in her lifetime, this campaign touches mothers, daughters, sisters, wives and friends.*

The effects of hair loss on these women is startling. One study revealed that 58 percent of women consider hair loss the worst side effect when undergoing chemotherapy; 8 percent are at risk of avoiding potentially life-saving treatment altogether because of their hair loss fear.**

Pantene Beautiful Lengths is honored to work closely with HairUWear® and the American Cancer Society® in this initiative. HairUWear, the leading global producer of real-hair wigs and extensions, helps transforms campaign hair donations into the highest-quality, real-hair wigs.  It takes roughly six ponytails to create each Pantene Beautiful Lengths wig, which is why your support is so important. The American Cancer Society distributes the Pantene Beautiful Lengths wigs through select wig banks across the country at no cost to women undergoing cancer treatment

Thousands of people across the United States have set a shining example by cutting and donating their hair. The campaign’s continued ability to give women these free, high-quality wigs depends on the participation of people like you.

* Cancer Facts & Figures 2007, American Cancer Society ** Cancer Practice:  Journal of the American Cancer Society, November 2001

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Please note that the content on this blog is a collaborative effort between P&G and DeVries Public Relations and any questions or comments can be directed towards:

BeautifulLengthsWigs@devries-pr.com