Pantene Beautiful Lengths News!

Around the country, people are coming together.

One good do deserves another – Grand Coulee Dam Area
Friends Fighting Cancer, a group that annually competes to raise the most money for cancer research during the Relay for Life event, has joined with local hair stylists to offer an enticement one cut above the rest. People who have at least eight inches of hair they’d like to cut off can donate that length to Pantene’s Beautiful Lengths.

Organizations gladly accept hair donations – Clarion Ledger, Mississippi
Q: My father recently read one of your columns on the subject of hair donations for adults. He would like more information about how to donate. – Amanda

RELAY FOR LIFE: At $320,000 and counting…. – The Ridge Field Press
According to Shine co-owner Stephanie Johnson, Relay participants were cheering on those getting their ponytails cut. Afterwards, they sent the locks to Pantene Beautiful Lengths, which creates real-hair wigs for cancer patients. Donations were much appreciated, as it takes six ponytails to make just one wig.

Hair today, gone… today – The Reading Advocate, Reading MA
Loud cheers and applause could be heard from the Barrows Elementary School cafeteria Monday afternoon as 13 girls, two moms and one teacher each held up their snipped-off ponytails.

Your Local Media Alert

Thanks Krista for your question about planning a local event! We thought the answer might be of interest to others, so we wanted to share a sample media alert that we have used to spread the word about events in the past. You might also want to check out the Beautiful Lengths website, which includes a guide and timeline for planning your own cutting event. We would love to hear what you are planning. E-mail us at Beautiful_lengths@yahoo.com to tell us about your success. Thanks again for all the great questions!

CUTTING [INSERT CITY]’S PONYTAILS!
[NUMBER] [CITY/COMPANY] [RESIDENTS/EMPLOYEES] Gather to Cut and Donate Hair For Cancer Charity Campaign
WHEN:[TIME] AM/PM, [DATE] Actual cut to take place at [EXACT CUT TIME]
WHAT:[CITY/COMPANY] [RESIDENTS/EMPLOYEES] are coming together for a Pantene Beautiful Lengths ponytail cutting event. Created in partnership with the Entertainment Industry Foundation (EIF), Pantene Beautiful Lengths is the first campaign that encourages individuals to grow, cut and donate their healthy hair to make free wigs for women who have lost their hair due to cancer treatment. By giving so selflessly of themselves, these individuals will be joining thousands of people across the country who have already made the kindest cut of all.
WHO: [NAME/COMPANY], [NOTABLE ADDITIONAL PARTICIPANTS] and local stylists.
WHY: Hair donations are made into free, real-hair wigs by Pantene Beautiful Lengths campaign partner HairUWear® and are distributed for free to female cancer patients through the national network of American Cancer Society® wig banks.
WHERE: [LOCATION]
[STREET ADDRESS] [CITY]
CONTACT: [INSERT YOUR CONTACT INFORMATION]For more information about Pantene Beautiful Lengths and ways to get involved in the program, visit beautifullengths.com.
GREAT PHOTO AND INTERVIEW OPPORTUNITY!

 

Making the Cut at Mall of America

Brennan Blomgren one of our Hometown Ambassadors from St. Paul, Minnesota rallied support for this program by coordinating Minnesota’s first Pantene Beautiful Lengths Hair Cutting Party at the Mall of America!

I am a fervent supporter of this program, and I fought hard to make Minnesota ’s first cutting party as successful as possible. I went to schools, I was on a news program on television, and in the end my efforts paid off. At the time, that cutting party was the most successful that the program had ever had. I don’t remember how many people came and donated, but let me say this. We had six professional hairdressers there, and we were there for about five hours. The people from Rocco Altebelli’s never got a break. The lines were always full until the very end, and even then we had to turn people down. I am certain that had we stayed until people stopped coming, we would still be in that mall snipping away!

A BIG thanks to Brennan and all of the other ambassadors and supporter who make this program shine!