Thanks Krista for your question about planning a local event! We thought the answer might be of interest to others, so we wanted to share a sample media alert that we have used to spread the word about events in the past. You might also want to check out the Beautiful Lengths website, which includes a guide and timeline for planning your own cutting event. We would love to hear what you are planning. E-mail us at Beautiful_lengths@yahoo.com to tell us about your success. Thanks again for all the great questions!
CUTTING [INSERT CITY]’S PONYTAILS!
[NUMBER] [CITY/COMPANY] [RESIDENTS/EMPLOYEES] Gather to Cut and Donate Hair For Cancer Charity Campaign
WHEN:[TIME] AM/PM, [DATE] Actual cut to take place at [EXACT CUT TIME]
WHAT:[CITY/COMPANY] [RESIDENTS/EMPLOYEES] are coming together for a Pantene Beautiful Lengths ponytail cutting event. Created in partnership with the Entertainment Industry Foundation (EIF), Pantene Beautiful Lengths is the first campaign that encourages individuals to grow, cut and donate their healthy hair to make free wigs for women who have lost their hair due to cancer treatment. By giving so selflessly of themselves, these individuals will be joining thousands of people across the country who have already made the kindest cut of all.
WHO: [NAME/COMPANY], [NOTABLE ADDITIONAL PARTICIPANTS] and local stylists.
WHY: Hair donations are made into free, real-hair wigs by Pantene Beautiful Lengths campaign partner HairUWear® and are distributed for free to female cancer patients through the national network of American Cancer Society® wig banks.
[STREET ADDRESS] [CITY]
CONTACT: [INSERT YOUR CONTACT INFORMATION]For more information about Pantene Beautiful Lengths and ways to get involved in the program, visit beautifullengths.com.
GREAT PHOTO AND INTERVIEW OPPORTUNITY!